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Measuring success in passive attraction

Showcase TA's impact outside of traditional recruitment metrics.

In an unstable market, people will seek financial security. Therefore, convincing top talent to jump ship to a new employer is a big challenge.

So how do you demonstrate TA's impact when traditional recruitment metrics are affected by the market?

This guide will help you expand your attraction strategy beyond reactive and tactical approaches and will show how you can demonstrate impact and value to your business beyond "time-to-hire."

 

Demonstrate the impact of your passive attraction strategy

Align your strategy and reporting to the AIDA model to demonstrate value and impact. Download the guide to find out more.

 

Bring structure to your passive attraction strategy by aligning your efforts to the AIDA model.

Passive attraction is a journey, and you can't simply measure it by applications. Resilient TA functions will focus their energy and resources on all stages of the AIDA model, continually measuring and refining their strategy to attract top talent.

Measuring Success in Passive Attraction booklet open to AIDA model
 

Understand what good looks like with our project benchmarks

We've collated data generated from multiple client engagements to generate benchmarks that will help you assess your current performance and capability in the passive attraction space.

Measuring Success in Passive Attraction open to awareness interest and desire
 

Need to activate a passive attraction strategy?

The Caraffi brand and experience team can help you to:

  • Understand your employer reputation and build an proposition that aligns with business objectives and makes you a destination employer.
  • Create a channel strategy and content plan that activates your proposition and gets your message in front of the talent you need.
  • Empower your TA team and hiring managers to become brand ambassadors and activate your strategy beyond your owned channels.

If you want to know more about how we can help, then book a talent advisory session with our expert team to get the ball rolling. It’ll take 30 minutes and it’s completely free. You can invite any relevant colleagues along too.

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