WHAT IS YOUR ROLE AT CARAFFI AND WHAT DO YOU DO ON A DAY-TO-DAY BASIS?
I’ve joined Caraffi as the Head of Employer Brand. My role is to lead our EVP and Employer Brand consultancy capability as well as helping to build our own employer reputation. Day to day I will be working with clients on all aspects of their people experience – from developing employer value propositions to tackling talent attraction challenges. I’m expecting it to be a very varied role!
WHAT FIRST GOT YOU INTO THE SUBJECT OF EMPLOYER BRAND?
Like many people in our industry you don’t grow up thinking ‘when I’m older I want to work in Recruitment Marketing and Employer Branding’ but you somehow end up falling into it! A few months after graduating a family friend very kindly got me some work experience in the marketing department of the RPO company she was working at. I would help the account management team with administrative tasks such as getting quotes from media suppliers and posting jobs on job boards.
After, a few months one of their clients asked for some extra help on-site in their one-man Recruitment Marketing team. I spent 3 months working between the agency and on-site with the client and was soon offered a full-time position with Deloitte as a Recruitment Marketing Assistant Manager. This was where I found my passion for talent attraction and I feel really lucky to have joined such a well-respected and established recruitment team that helped set up my career.
WHAT MADE YOU WANT TO JOIN THE CARAFFI TEAM?
A former client put me in touch with Graeme, Caraffi’s Managing Director, and after our first conversation I went away feeling incredibly excited about this opportunity. Graeme’s vision is inspiring, and my values aligned closely to those of the business. Having the opportunity to start the employer brand capability from scratch I knew I had something unique to contribute to the development of the company.
WHAT ARE YOU MOST EXCITED ABOUT ACCOMPLISHING AT CARAFFI?
I’m really excited to have joined the company at such an early stage in its growth. I am also incredibly passionate about what I do and I can’t wait to start making a difference to the people experience of our clients and here at Caraffi.
GIVE US AN INTERESTING FACT ABOUT YOURSELF THAT HAS NOTHING TO DO WITH WORK!
I absolutely love travelling and have been fortunate enough to visit over 40 different countries around the world. I once cycled 400km across Cuba and mountain biked down ‘death road’ in Bolivia!
WHAT’S YOUR GO TO KARAOKE NUMBER?
It’s got to be something by Whitney. Let’s go with ‘I have nothing’.