Over three quarters of people (76%) want to work for firms with a good reputation, according to the latest business reputation survey “Everyone’s Business” by the CBI, in collaboration with Porter Novelli and Opinium.
However, only 42% of those surveyed believed that businesses are working to improve people’s lives in their local areas.
But empowering local communities isn’t the only way that businesses can gain a good reputation. Treating employees well (61%), a greater focus on gender pay (40%) and the environment (38%) can go a long way to swelling a business’s reputation.
But having a good reputation as a business not only helps you attract the best talent, it also aids your bottom line.
In fact, 76% of UK adults are choosing who to interact with based on reputation, using purchasing power to send a message to businesses. They are also less likely to buy the products or services of a company with a bad reputation (79%).